Press & Media Kit — Kitchen's Witch
Everything journalists, bloggers, and app reviewers need to write about Kitchen's Witch — the AI cooking companion.
About Kitchen's Witch
Kitchen's Witch is an AI-powered cooking and baking companion that converts viral TikTok and Instagram recipe videos into step-by-step cooking guides. It's the only recipe app with real-time AI photo feedback — snap a photo of your dish at any cooking step and the AI tells you whether it looks correct, what to adjust, and any food safety concerns.
Free to start with no credit card required. Available on iOS, Android, and web. Founded in Germany by e11s UG (haftungsbeschränkt).
Quick Facts
- Founded: 2025, Germany
- Company: e11s UG (haftungsbeschränkt)
- Platforms: iOS, Android, Web
- Category: AI Cooking & Baking Assistant
- Pricing: Free to start (credit-based)
- Languages: English, German
- Press Contact: press@essentialisms.com
Key Features
- TikTok/Instagram Video to Recipe: AI watches every frame and extracts complete recipes in under 30 seconds
- Real-Time AI Photo Feedback: The only recipe app where you snap a photo during cooking and AI gives instant guidance
- Smart Ingredient Substitutions: Vegan, GF, dairy-free, nut-free, kosher, halal swaps for every ingredient
- One-Tap Grocery Ordering: Add all recipe ingredients directly to REWE, Flink, or Instacart
- 30+ Step-by-Step Cooking Guides: Original how-to guides from cardamom buns to carbonara
- Free Cooking Tools: Unit converter, recipe scaler, substitution finder — free, no signup
What Makes Kitchen's Witch Unique
- Only recipe app with real-time AI photo feedback — no competitor offers this
- AI watches the actual video, not just the caption — captures on-screen quantities
- Combines recipe extraction + cooking guidance in one tool
- Free to start — first recipe conversion costs nothing
Download Links
Brand Assets
App icon (512×512), OG image (1200×630), and brand colors available. Contact press@essentialisms.com for high-resolution assets.